12-Week Intensive Training Program

Comprehensive digital marketing skill development through real-world projects

Program Structure

How the 12 weeks are organized for maximum skill development

Phase 1

Foundation Building

Weeks 1-3

Establish core understanding across all four disciplines. Learn digital marketing fundamentals, terminology, and the interconnected nature of SEO, social media, content, and paid advertising.

Key Activities

  • Introduction to SEO principles and ranking factors
  • Social media platform analysis and strategy basics
  • Content creation fundamentals for digital channels
  • Google Ads account structure and campaign types
  • Analytics setup and basic reporting
  • Introduction to client communication

Deliverables

Initial audits and strategy documents for assigned client projects. Foundation knowledge assessments to ensure readiness for hands-on implementation.

Phase 2

Hands-On Implementation

Weeks 4-8

Apply your knowledge to real Irish small business projects. Execute SEO optimizations, develop and run social media campaigns, create content, and launch Google Ads campaigns with actual budgets.

Key Activities

  • On-page SEO implementation for client websites
  • Social media content calendar creation and execution
  • Blog post and social content writing
  • Google Ads campaign setup and launch
  • Performance monitoring and initial optimization
  • Client reporting and communication
  • Problem-solving real campaign challenges

Deliverables

Live campaigns across all disciplines, performance reports, optimization recommendations, and client communication documentation.

Phase 3

Portfolio Completion

Weeks 9-12

Document your work in professional case studies, refine your results, and prepare for your job search. Receive personalized career transition guidance and interview preparation.

Key Activities

  • Campaign performance analysis and documentation
  • Case study writing and portfolio development
  • Advanced optimization techniques
  • Career transition strategy sessions
  • Interview preparation and practice
  • Job market positioning and targeting
  • Professional profile development

Deliverables

Complete portfolio with documented case studies, finalized campaign results, career transition plan, and job search materials.

Curriculum Breakdown

What you'll learn in each discipline

SEO Fundamentals

Technical Skills

  • Keyword research using industry tools
  • On-page optimization techniques
  • Technical SEO basics (site speed, mobile optimization)
  • Local SEO for Irish businesses
  • Link building fundamentals
  • SEO auditing and reporting

Practical Application

Optimize real Irish business websites for search visibility. Conduct keyword research, implement on-page changes, and track ranking improvements over the 12-week period.

Social Media Strategy

Technical Skills

  • Platform-specific strategy development
  • Content calendar planning and scheduling
  • Community management techniques
  • Social media advertising basics
  • Engagement analysis and optimization
  • Crisis management fundamentals

Practical Application

Develop and execute social media campaigns for client businesses. Create content, manage communities, run paid promotions, and measure engagement across platforms.

Content Creation

Technical Skills

  • Digital copywriting principles
  • Blog post structure and optimization
  • Social media content creation
  • Email marketing fundamentals
  • Visual content basics
  • Brand voice development

Practical Application

Write blog posts, social content, and email campaigns for real businesses. Learn to match brand voice, optimize for search and engagement, and create content that drives results.

Google Ads Basics

Technical Skills

  • Campaign structure and organization
  • Keyword selection and match types
  • Ad copywriting and testing
  • Budget management and bidding strategies
  • Conversion tracking setup
  • Performance analysis and optimization

Practical Application

Launch and manage Google Ads campaigns with real budgets. Learn to optimize based on performance data, test ad variations, and maximize return on investment for client businesses.

Real Project Work

The types of businesses you'll work with during training

Irish Small Business Partners

Every participant works with real Irish small businesses throughout the 12-week program. These are genuine client relationships with actual budgets and measurable outcomes.

Our business partners represent various industries common in the Irish market—retail, hospitality, professional services, and trades. This diversity ensures you gain experience across different business models and customer types.

You'll manage all aspects of the client relationship: initial consultation, strategy development, implementation, reporting, and optimization. This mirrors the reality of agency work or in-house marketing roles.

Business Categories

  • Local retail and shops
  • Restaurants and cafes
  • Accommodation providers
  • Trade services
  • Professional services
  • Health and wellness
Irish small business collaboration

Portfolio Development

Documenting your work for future employers

Case Study Creation

Learn to document your project work in professional case studies that demonstrate your capabilities. Each case study includes client background, challenges, your strategy, implementation details, and measurable results.

Results Documentation

Track and present campaign performance data professionally. Show before-and-after metrics, demonstrate optimization improvements, and explain your decision-making process.

Skills Demonstration

Your portfolio proves you can execute across all four disciplines—SEO, social media, content, and Google Ads. This breadth makes you valuable to employers seeking versatile digital marketers.

Professional Presentation

Learn to present your work clearly and confidently. Practice explaining your strategies, defending your decisions, and articulating the value you delivered to clients.

Career Transition Support

Guidance beyond technical skill development

Weekly Check-Ins

Regular one-on-one sessions to address your specific career transition concerns, progress challenges, and job search strategy.

Portfolio Review

Feedback on how to present your work effectively to potential employers. Learn what hiring managers look for in digital marketing portfolios.

Interview Preparation

Practice articulating your experience, skills, and career change narrative. Develop confidence in discussing your work and positioning your background.

Market Positioning

Understand where your skills fit in the Irish digital marketing job market. Learn to target roles that match your experience level and interests.

Industry Context

Learn about the digital marketing landscape in Ireland—agency vs. in-house roles, specialization paths, and realistic career progression.

Transition Planning

Develop a realistic roadmap for your career change, including job search timeline, skill positioning, and next steps after program completion.

Program Requirements and Expectations

This is an intensive training program that requires significant time commitment and self-direction.

Time Commitment

Expect to dedicate substantial time each week to coursework, client projects, and portfolio development. This is not a casual learning experience—it's an intensive career transition program.

Weekly Schedule

  • Structured training sessions
  • Independent project work
  • Client communication and reporting
  • Portfolio documentation
  • Career guidance sessions

Prerequisites

No specific digital marketing experience required, but certain attributes increase your likelihood of success in this program.

Ideal Participant

  • Professional work experience in any field
  • Strong written communication skills
  • Self-directed learning approach
  • Comfort with technology and online tools
  • Genuine interest in digital marketing
  • Commitment to career transition

Important Program Information

No Formal Qualification

This program does not award any certificate, diploma, or formal qualification. The focus is entirely on practical skill development and portfolio building. Your value to employers comes from demonstrated ability, not credentials.

No Employment Guarantees

We provide training, project experience, and career guidance. We do not offer job placement services or make any promises about employment outcomes. Your success in securing work depends on your effort, aptitude, and market conditions.

Support Duration

Career guidance and mentoring are provided during the 12-week program. We do not offer ongoing support after program completion. You'll leave with skills, portfolio, and strategy—implementation is your responsibility.

Ready to Discuss This Training Program?

Contact us to learn more about upcoming cohorts and whether this intensive program suits your career goals.

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